Ricky's Wellness Consulting
I'm 73. I have more energy now than I did at 55.
I didn't find a better diet. I found out why the last twelve didn't work.
No pitch. No pressure. Just a conversation.
You've done this before.
You've counted things. Cut things out. Started on a Monday.
And it worked — for eleven days, or three weeks, or until the first vacation. Then it quietly stopped, and you told yourself you'd get back to it.
Here's what I want you to consider: you didn't fail twelve times. Twelve plans failed you. They were all built the same way — around a number you couldn't control, and willpower you were expected to supply forever.
Nobody has that. Not at 40, and definitely not at 70.
What I figured out at seventy
I wasn't looking for a business. I was tired.
Not dramatic-tired. The ordinary kind — hitting three in the afternoon and feeling like the day was over. Sleeping seven hours and waking up like I hadn't. Saying no to things I used to say yes to, and telling myself that's just what your seventies are.
I'd tried to lose weight more times than I can count. Every time, I set the same kind of goal: a number. And every time, I missed it, felt like I'd failed, and quit.
At seventy-three I finally changed the thing I'd never changed. Not the food. The way I was setting goals.
I stopped aiming at forty pounds. I aimed at one decision a day, and I got that one right.
The weight came off. But that's not the part I talk about. The part I talk about is that I stopped dreading three o'clock.
Three things I teach every person I work with
The goal was wrong. Not you.
"Lose forty pounds" is an outcome. You don't control outcomes. You control behaviors. We replace the number with one behavior you can actually hit today — and hitting it is the point.
You're not choosing good or bad. You're choosing now or later.
Willpower isn't a character trait you were born with or without. It's a decision you make maybe six times a day. We work on those six.
You don't act your way into being healthy. You become it one decision at a time.
People who keep weight off don't have more discipline. They think of themselves differently. That shift is the whole thing, and it starts smaller than you'd expect.
The 30-Day Jump Start
Thirty days is long enough for something to change and short enough that you can see the end of it.
You get the 30-Day Jump Start Kit — the nutrition side, handled, so you're not making forty decisions a day while you're building one new habit.
And you get me. We talk each week. I'll ask what worked, what didn't, and we adjust. That's the part that matters. The kit is the easy half.
Here's what thirty days usually looks like
Week 1 — Sleep.
It's almost always sleep first.
Week 2 — The three o'clock crash gets smaller.
Week 3 — You notice you made a decision without arguing with yourself about it.
Week 4 — You stop thinking of it as something you're doing and start thinking of it as how you eat now.
This is for you if:
- You're 50 or older and your energy isn't what it was
- You've lost weight before and put it back on
- You don't want a program you have to white-knuckle
- You'd rather have someone in your corner than another app
This isn't for you if:
- You want to lose thirty pounds in thirty days
- You're looking for a product and no coaching
- You're not willing to change one habit at a time
You'll be a year older in a year either way.
One version of that year looks like this one. Same three o'clock. Same conversation with yourself every January.
The other version starts with a twenty-minute phone call and one decision you get right today.
I'm seventy-three. My only regret is that I didn't start this at sixty.